Atlas of Places
Highway Semiotics II
The first point is the justification for semiology, the theory of signs. It contends that since everything is meaningful, we are in a literal sense condemned to meaning, and thus we can either become aware of how meaning works in a technical sense (semiology), or we can remain content with our intuition. This dichotomy is probably a false antithesis since, ex hypothesi, semiology holds that we cannot be aware of, or responsible for, everything at once. Yet the goal of semiology, even if ultimately vain, is to bring the intuitive up to the conscious level, in order to increase our area of responsible choice.
Text: Charles Jencks, Meaning in Architecture, 1969